Last updated January 6, 2026

Introduction

This Privacy Policy explains how BEACHFRONT TECH SOLUTIONS INC. and its affiliated entities (“Freyja” “we” or “us”) complies with the provisions of the General Data Protection Regulation (“GDPR”), the UK GDPR and any other applicable data protection laws and regulations. This Privacy Policy explains how Freyja collects, stores, uses, transfers, and shares personal data from our users (“you”) in connection with the Freyja mobile application (the “App”), and the freyjalife.com website, including all subdomains, products and services related to it (the “Website”) (all collectively, the “Services”). 

We may change this Privacy Policy from time to time. If the changes are material, we will notify you by email or through the App. If permitted by law, your continued use of the Services after this policy has been updated indicates your acceptance of changes made. In some cases, you will be given a choice to accept changes to this policy. If you do not accept the terms of the updated Privacy Policy, please do not use the Services. 

The types of data we process

We process three types of data in order to provide our services on the App and the Website.

Account data: In order to create your Freyja account, we process some of your personal data such as a date of birth and email address.

Usage data: In order to provide our services and technically improve performance, we process how you interact with our products using different data points. Such data includes device data, which informs us about the device you use to access our app services (such as device model, name and identifiers, device settings, application identifier, crash information). On our website, we also collect information about your browser (such as browser settings, operating system, system settings). Other usage data includes the IP address provided by your browser or mobile device, which we collect in order to deliver the service to your device. We also use the IP address to determine your approximate location for statistical and analytics purposes, and for regulatory compliance in different countries. We do not collect your precise location.

Health data: In order to provide our service as a health app, we process health data and other sensitive data that you choose to track in the App. Such health data may include your cycle information (e.g. period length, pain, or spotting), and depending on the data you provide, it may also contain other sensitive data about your experiences (e.g. digestion and sexual intercourse). We only process the health data you choose to share with the App via tracking. You may use different methods provided by the app to track your health data in the app. This can include manually entering your data into the app, or importing your data from other integrations or devices supported by the App (such as Apple Health or fitness trackers).

How and why we process your data

Data processing is essential to providing the service of the App. Whenever you use our services, some personal and non-personal data is collected, stored, and analyzed using internal and third-party tools.

Below are the purposes for which we process your data, and the type of data that’s processed to fulfill each purpose:

To provide our core service to you

To provide our service, we process the following:

• Health data: This is processed whenever you track your health data in the App, either manually or through import integrations, in order to provide our core service as a health and nutrition app. This includes both your cycle information data and other sensitive data that you choose to track in the App.

• Device data, event data, usage data, IP address: This is processed when you use the App or Website, to understand how you interact with our services and to technically improve performance.

• Account data: This is processed when you set up your Freyja account in the app or on the website, to enable you to sign in to the App, and additionally to communicate with you on service-related topics. Such communications may include information about your account, essential app updates, or insights and recommendations based on health data you have tracked. These communications can be sent to you via in-app messages, reminders, notifications, or emails.

Please read the following sections to understand which third party services, integrations, and partnerships we use to provide our core service.

Essential third party providers:

We use several third party providers to help us perform our core services.

Firebase

Freyja uses Firebase, a platform provided by Google LLC, to support the hosting, operation, and performance monitoring of the Freyja application.

Firebase provides infrastructure and analytics tools that enable us to securely host application data, monitor overall app performance and stability, implement internal version control, identify errors, and prioritize technical improvements. In the course of providing these services, Firebase may process technical and usage data on our behalf, including IP address, device identifiers, crash logs, and event-based usage data related to your interaction with the Freyja app.

This information is used solely to support the functionality, reliability, and improvement of Freyja and is not used by Freyja to directly identify individual users. Data processed by Firebase is subject to Google’s data protection practices and appropriate contractual safeguards.

FlutterFlow

Freyja uses FlutterFlow, a development and application management platform provided by FlutterFlow, Inc., to design, build, deploy, and maintain the Freyja mobile application.

FlutterFlow provides tools that support application development, configuration, testing, deployment, and maintenance, including debugging, performance optimization, and internal version control. In providing these services, FlutterFlow may process limited technical information and application metadata on our behalf, such as application logs, error reports, device information, and usage metadata related to your interaction with the Freyja app.

This information is used exclusively to support the operation, stability, and ongoing improvement of Freyja and is not used by Freyja to directly identify individual users. Any data processed by FlutterFlow is handled in accordance with applicable data protection laws and FlutterFlow’s privacy and security practices.

OpenAI

Freyja uses OpenAI, a service provided by OpenAI, L.L.C., to power artificial intelligence features within the Freyja app, including personalized meal planning, content generation, and data-driven insights.

When you use AI-powered features in Freyja, certain information may be transmitted to OpenAI for processing on Freyja’s behalf. This may include prompts, inputs, and contextual information necessary to generate relevant outputs. OpenAI processes this information solely to provide the requested AI functionality and does not receive direct identifiers such as your name or contact information unless you explicitly include them in your input.

Freyja does not permit OpenAI to use personal data submitted through the app to independently identify users. Data shared with OpenAI is subject to contractual safeguards and OpenAI’s data protection and security practices, and is used only to support and improve the functionality of Freyja. 

It is not possible to opt-out of Firebase, OpenAI or Flutterflow as it is an essential tool that we require in order to provide a functioning Freyja app to you.

Integrations to track your data:

In addition to manually tracking your grocery data in the App, exporting data from other sources is supported for the integrations listed below.

Instacart

Freyja integrates with Instacart, a service provided by Maplebear Inc., to enable grocery list generation and, where available, grocery ordering and fulfillment features.

When you choose to use Instacart-related features within Freyja, certain information may be shared with Instacart to facilitate this functionality. This may include grocery items, quantities, and related preference data necessary to create a shopping list or initiate an order. Any payment, delivery, or account information required to complete a purchase is collected and processed directly by Instacart and not by Freyja.

Instacart processes this information in accordance with its own privacy policies and data protection practices. Freyja does not control how Instacart uses your information once it is transferred to their platform and encourages users to review Instacart’s privacy policy before using integrated services.

Third Party Logins:

When first creating your Freyja account, there are several options on how to sign up. In addition to signing up with your email address, it’s possible to use services provided by third parties, Apple or Google.

Sign in with Apple: Freyja uses “Sign in with Apple” to allow users to create and sign in to their Freyja account with their Apple credentials.

If you sign up to Freyja using Apple, Freyja will exchange certain data with Apple like device data, IP-address, and information you provided to Apple when creating an account with Apple Inc. This may include a transfer of your personal data to Apple servers. It is your choice if and to what extent you use the “Sign in with Apple” service and what information you provide to Apple. Absolutely no health data will be exchanged with Apple for the purpose of using the “Sign in with Apple” service.

Sign in with Google: Freyja uses “Sign in with Google” to allow users to create and sign in their Freyja account with their Google credentials. If you use this service, you authorize us to collect your basic information from Google, like your email address. You can manage this any time in your Google account. Please see Google’s resources for more details on this.

If you sign up to Freyja using Google, Freyja will exchange with Google the types of data you provided to Google when creating an account with them (such as name, email address). This may include a transfer of your personal data to Google servers. It is your choice if and to what extent you use the “Sign in with Google” service and what information you provide to Google. Absolutely no health data will be exchanged with Google.

To provide customer service:

To help a Freyja user who has contacted our Support Team with questions regarding our services, we may communicate with this person via email to provide customer service.

If you use this service, Freyja will have to access and process your personal data, including your health data depending on the nature of your query. We do this so we can adequately provide you support with your request.

Whenever data is transferred to providers in the European Economic Area (EEA), we always apply the appropriate safeguards as outlined by the General Data Protection Regulation (GDPR).

Legal basis: The legal basis for processing your account data and usage data for customer service is Art 6 Sec. 1 lit b) GDPR, and Art 9 Sec.2 lit a) GDPR for your health data.

When you contact the Freyja Support Team, you explicitly provide your consent for the processing of your personal data, including your health data, so that your query can be answered.

All personal data collected for our customer service is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To improve Freyja features with health analytics

To help us build more valuable features in Freyja, we process health data you’ve tracked in the app to better understand which features are most useful to you. By processing data such as period dates and cycle experiences, we can better understand how our community uses the app and further tailor the experience to fit their needs.

By analyzing how our community uses the app, we can understand which features are most valuable. We use these insights to drive feature development, so we can make sure to deliver what’s most important. This could include things like improving the accuracy of predictions, building new algorithms to offer you more health insights, or creating content about topics that are popular in our community.

The processing of health data for analytics purposes is managed internally by Freyja. Data stored on our servers is always de-identified, removing personal identifiers like your name and email address. These procedures ensure your privacy.

Third party providers: We do not use any third party providers for this purpose.

Legal basis: The processing of your health data for health analytics is based on the following consent according to Art 9 Sec.2 lit a) GDPR, if you have toggled this on in your privacy settings:

I agree to processing of my personal data for providing me Freyja app functions.

All personal data collected for the health data analytics is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To technically improve the App

To help us improve the App experience, we process and analyze certain data so we can improve the app and make features easier to use. This includes usage data like your device ID and IP address.

By improving the app and its technical platform, we can deliver a better experience for you and the wider Freyja community. It allows us to tailor the app to different types of devices, and most importantly, strive to make the app experience the best it can be.

Third party providers: We do not use any third party providers for this purpose.

Legal basis: We process your usage data on the legal basis of Art 6 Sec.1 lit f) GDPR to technically improve the App based on Freyja’s legitimate interest as a company to continuously improve the app and deliver an improved service to you. We do not believe there is anything you could have against this. However you can always opt out of this data processing at any time in the App’s privacy settings by toggling off:

As outlined in Freyja’s Privacy Policy and based on Freyja’s legitimate interest as a company to continuously improve the app, certain usage and technical data is processed. I have the right to opt out of this at any time.

All personal data collected to technically improve the Freyja app is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To allow recommendations from Freyja

To make personalized recommendations, we process certain usage data to understand how you interact with the App, as well as the health data you’ve tracked to deliver you more personalized insights. This includes data such as your period dates and cycle experiences. We also collect your account data so we can then send you these recommendations via in-app messages, emails, and push notifications (if you’ve enabled permissions on your device). By personalizing your experience, we can provide information that’s more tailored to you and your needs. This might look like sending you updates about new Freyja features based on what you’ve tracked, or suggesting interesting products from partnerships we support that may be relevant to you. We strive to be mindful about what we communicate and how often, as providing you with the most comfortable experience possible is our main priority.

Legal basis: The processing of your account data and usage data for recommendations from Freyja is based on the following consent according to Art 6 Sec.1 lit a) GDPR, and the processing of health data for recommendation from Freyja is based on the following consent according to Art 9 Sec.2 lit a) GDPR, if you have toggled this on in your privacy settings:

I agree to my account data, usage data and health data I track in the Freyja app being processed so Freyja can send me personal recommendations for relevant products based on my tracked experiences. Certain third-party providers, are used to help with this.

You can toggle this off at any time. All personal data collected for providing personal recommendations is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To help Freyja optimize their advertising efforts

To help us analyze how Freyja’s advertising performs, we process certain types of usage data (for example when you install the App) including your device ID and IP address. This helps us identify whether you’ve already downloaded the App, and find out which Freyja ads you interacted with (if any).

By doing this, we can optimize our advertising efforts. It also helps us understand on which platforms people find out about us, and learn what kind of Freyja advertising performs best. With better advertising, we can help raise awareness about the Freyja app and empower more people to take charge of their health.

Third party providers: We use certain third party services to help us with our advertising efforts. These include Apple Search Ads and Google Ads.

Legal basis: The processing of your usage data to promote Freyja is based on the following consent according to Art 6 Sec.1 lit a) GDPR, if you have toggled this on in your privacy settings:

I agree to my usage and device data being processed so Freyja can optimize their advertising efforts to more effectively tell more people about Freyja. Certain third party providers, including some located outside of the European Union, are used to help with this.

You can toggle this off at any time. All personal data collected to help to promote Freyja is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To optimize advertising with activity tracking (iOS users only)

To help us optimize our advertising and to spread the word about Freyja, we enable activity tracking on iOS devices when permissions are turned on. Activity tracking means that limited technical data (like your device ID) and usage data (for example installing the App) is shared with advertisers so you don’t see Freyja ads that aren’t relevant to you. You can turn off activity tracking any time in your iOS Settings. Activity tracking is strictly limited to technical and usage data. Your health data is never shared with advertisers and always protected.

Legal basis: The processing of your usage data for activity tracking is based on the following consent according to Art 6 Sec.1 lit a) GDPR, if you selected “Allow” when presented the following prompt from Apple:

Allow “Freyja” to track your activity across other companies’ apps and websites?

All personal data collected for activity tracking is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To improve freyjalife.com with website analytics

To improve our website, we process usage data such as your IP address and device data. This helps us track the performance of our website, understand how you use our website, and offer you an improved experience. For this purpose we use cookies and third party tracking services. Cookies are small text files that are intended to make the site better for you to use.

In general, cookies are used to retain preferences, store information for things like shopping carts, provide tracking data to third-party applications like Google Analytics or identify your device for special advertising purposes such as retargeting.

Legal basis: The processing of your usage data for website analytics is based on the following consent according to Art 6 Sec.1 lit a) GDPR:

By using our website you consent through an opt-in in the cookie banner that Freyja may use cookies and third-party services, and collect your usage data under a unique identifier for the purposes of tracking, analysis, and improvement of our website, as well as advertising purposes such as showing you relevant Freyja content.

When visiting our website, you can decline the use of non-essential cookies in the pop-up notification. If you consent to the non-essential cookies, you may withdraw your consent again at any time in your browser’s cookie settings.

All personal data collected for website analytics is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To deliver Freyja newsletters

To provide newsletter and email services, we process certain contact data of those people who have opted in so we can send such communications.

If you’re an App user with an account, Freyja will process the email address you provided with your account registration to send you the newsletters you’ve subscribed to, as well as occasional emails with promotional content. The content of these communications will be for similar services to what you use, or may include promotion for third party products which may be relevant to you from partnerships we support.

Legal basis: The legal basis for sending you our newsletter is based on your consent according to Art 6 Sec.1 lit a) GDPR. The legal basis for promotional emails is based on Art 6 Sec.1 lit a) and lit f) GDPR. The legal basis for emails is based on your consent according to Art 9 Sec.2 lit a) GDPR.

You can unsubscribe from our newsletters, promotional emails, and Freyja’s other emails at any time by clicking the unsubscribe link at the bottom of the emails.

All personal data collected for providing our newsletter services is deleted by us as soon as it is no longer required for the purpose for which it was collected.

To gain insights from surveys and interviews

To receive feedback from the Freyja community, Freyja may use surveys and run interviews to gain insights on certain health topics, the performance of the app, or the value of features. Any information given by you via such surveys is processed by Freyja for the purposes as set forth in this Privacy Policy.

Legal basis: The legal basis for the processing of your personal data in a survey is your consent according to Art 6 Sec.1 lit a) GDPR. In case health data is involved, the legal basis is Art 9 Sec.2 lit a) GDPR.

All personal data collected for the provisioning of our surveys and interviews is deleted by us immediately as soon as it is no longer required for the purpose for which it was collected.

Your data protection rights

We believe that privacy—including data privacy—is a basic human right. At Freyja we strive to ensure that your rights are respected.

Here are some key facts about your privacy that we would like you to know:

1. Our products and services have been designed to collect only the data necessary to provide our services. We only collect and process your data for the purposes outlined above and detailed in this Privacy Policy.

2. The security of our servers is routinely verified by experts to protect your data from unauthorized access. You can contact us at <[email protected]> if you have any questions about the security of our services.

iii. We do not retain your data in an identifiable format for longer than necessary to deliver our services.

1. Freyja does not engage in any automated decision-making or profiling activities.

As a user of the App and Freyja’s website, you may exercise your rights under the EU General Data Protection Regulation (GDPR) to:

1. Request information on your personal data processed by Freyja. Upon your request, this information will be provided to you electronically. You can contact us to request your information at <[email protected]>.

2. Gain access to your information by requesting a copy of your data in a format that is readable by other companies or organizations (data portability). iii. Correct your personal information and health data in the app settings and in the tracking categories available in the Freyja app.

iii. Withdraw your consent from ongoing data processing at any time by deleting your account (for details see the Profile section of the Freyja app) and/or unsubscribing from our newsletter or other email communications by clicking the link at bottom of the email.

1. Request the complete deletion of your data, including all past data sent to third-party services used for tracking and analysis, by reaching out to <[email protected]>. Your data will be deleted within 1 month.vi. Lodge a complaint with the relevant supervising authority if you believe Freyja is processing your personal data in violation of applicable data protection regulations.

1. Data security procedures

Protecting your data privacy is at the core of what we do. We apply security measures to protect against misuse, loss, and/or alteration of personal information under our control. We follow industry standards when transferring and storing your data. Though we cannot ensure or guarantee that misuse, loss or alteration of information will never occur, we use all reasonable efforts to prevent it.

How Freyja secures your personal data

When you create an account with Freyja, your personal profile data is stored separately from your health data and your service settings. Doing this means your health data has an even higher level of protection.

When you create your Freyja password, it’s stored using one-way encryption with both “hashing” and “salting” techniques. This means your password is combined with a random string of characters and then scrambled up so it’s unreadable. Not even Freyja staff have access to your password. Doing this ensures extra protection for your password. Note that if you use a third-party login to create your account, Freyja does not receive your original password.

When your data is sent between your device and our Freyja servers, we use hypertext transfer protocol secure (HTTPS). This is a type of encrypted data transmission, which scrambles the information being sent so it’s unreadable. Doing this increases the security of your data transfer. HTTPS is the same technology used to create secure connections for your web browser and is indicated by a padlock icon in the URL bar of your browser.

Freyja’s recommendations for protecting your data

The data you enter into Freyja is private and it should stay that way. If you actively choose to share your data, make sure to regularly review whether it still makes sense for you to share that information with your connections. Here are some tips on how to keep your devices secure:

Protect your Freyja account: Make sure to create a unique long password for your Freyja account. We recommend using a password manager for this purpose.

Protect your device:

1. Activate either passcode, TouchID, or FaceID authentication for your device. This automatically secures your Freyja data and prevents any person from using your device without your permission.

2. Set up a feature that will allow you to erase all the data from your device if it’s been lost or stolen.

For iOS, activating this feature is a two-step process. First, activate “Find My iPhone” (instructions here) and then enable “Erase your device” (instructions here). For Android, set up Find My Device and, if needed, use the connected web interface to lock or wipe your phone remotely.

Cookies on freyjalife.com

For the purpose of tracking the performances of our services and to improve Freyja, we use cookies on our freyjalife.com website.

Cookies are small text files that are intended to make the website better for you to use. In general, cookies are used to retain preferences, store information for things like shopping carts, provide tracking data to third-party applications like Google Analytics, or identify your device for special advertising purposes such as retargeting.

We use third-party analytics and tracking services to help us measure the performance of our website. Be assured that the sensitive health data you track in the App is never shared with or sold to advertisers. We do share a minimal amount of technical data with advertising networks, for example, so that you won’t see a Freyja ad if you’ve already downloaded the app.

Such third parties and services are listed below.

Website Analytics (Squarespace)

Freyja’s website is hosted on Squarespace and uses Squarespace Analytics to collect information about how visitors interact with the website. Squarespace Analytics uses cookies and similar technologies (small text files stored on your device) to analyze website traffic, usage patterns, and interactions. This information helps us understand how our website is used, improve functionality, and enhance the user experience.

Squarespace may process analytics data on our behalf and may rely on trusted third-party service providers, including analytics providers, to deliver these services. Information collected may include, but is not limited to, pages visited, time spent on the site, referring URLs, device type, browser type, and anonymized or truncated IP address information. Freyja does not use this data to directly identify individual users.

Analytics data is processed in accordance with Squarespace’s privacy and data protection practices. Under certain circumstances, Squarespace or its service providers may disclose information where required to do so by law or where such providers are engaged to process data on Squarespace’s behalf under appropriate contractual safeguards.

By opting in through the cookie banner on freyjalife.com, you consent to the collection and processing of your data for analytics purposes as described above. You may withdraw your consent at any time by adjusting your cookie preferences or browser settings. Please note that withdrawing consent applies only to future data collection and does not affect data previously collected.

Young Users of Freyja

General age limitation: Freyja and the App are not intended for children, and we do not knowingly collect personal information from children under 13 years old. If you are aware of anyone under 13 years old using the App, please email us at [email protected] and we will take the required steps to delete such information and/or delete the child’s account. 

Age limitation for residents of the European Economic Area (EEA), United Kingdom (UK) and Canada: Due to legal requirements, we do not allow the use of the App by residents of EEA or the UK younger than 16 years old. If you are aware of anyone younger than 16 using the App, please email us at [email protected], and we will take steps to delete such information and/or delete the child’s account. 

Changes to this Privacy Policy

Freyja reserves the right to amend this Privacy Policy from time to time to reflect changes in the law, our data collection and data use practices, the features of Freyja’s services, or advances in technology.

Please check this page periodically for changes and refer to the “last updated” date at the top of the page to know if it has been revised since your last visit. If we make any changes to this Privacy Policy that we consider to be material to your consent, we will notify you of them.

Responsibility of Freyja’s data processing

Freyja is made by Beachfront Tech Solutions Inc, 596 Midridge Drive SE, Calgary, Alberta, Canada, T2X 1B9. Further contact information can be found here. Please do not hesitate to reach out to <[email protected]> if you have any questions.