WORK WITH FREYJA For the practitioners, the educators, the creators.
A note to the people whose work begins with the body — and who shape how others learn to live with it.
Freyja is the cycle-aware kitchen and rhythm-keeper your community reaches for between conversations with you. Whether that community is your clients, your patients, or your followers, we're building this for the rhythm you've already started teaching them. We'd love to build the partner side of it with you.
WHAT WE BELIEVE A few things we hold close to our hearts.
Before we talk about working together, we want you to know how we think. If any of this lands wrong, we're probably not the right fit — and that's useful information for both of us.
i.
The cycle is information, not a problem.
Symptoms are signals, and they often have practical answers. We meet each phase with what it's asking for. The body is rarely wrong — it's usually just unaccompanied.
ii.
The fundamentals do most of the work.
Sleep, morning light, blood sugar, fibre, magnesium, protein, rest in the right week. Glamorous it isn't. Effective it is. Most of what we publish quietly circles back to these.
iii.
Living with your cycle means adapting more than what you eat. How you sleep, how you move, when you push and when you don't, what you say yes to. We work on the plate. The rest of the practice belongs to you and the people teaching you.
The plate is one piece.
iv.
A heavier mood before bleeding is hormones falling, not a personality. We refuse the language that asks women to apologize for their bodies, and we don't borrow from it in our copy.
The luteal week is not a character flaw.
v.
Freyja is what your community reaches for between the times you reach them — your sessions, your posts, your conversations. We point upstream to your work; we don't pretend to do it ourselves. If we ever start sounding like we are, please tell us.
Alongside the work you do, not instead of it.
HOW IT WORKSWhere the science meets the kitchen.
What ends up on the plate is shaped by research, traditional nutrition wisdom, where she is in her cycle, and what she actually wants to eat — every week. The same logic you'd build by hand for a client or speak about to a camera, packed into the week's plan.
WORKING TOGETHERWe're early in shaping the partner side of Freyja, which means there's room to design it around what would actually help the people you reach.
What we could make together.
A NOTE FROM THE FOUNDERTalk to me, not a team.
I'm building Freyja slowly, and the partner side of it is the part I most want to get right. If you want to talk about the work — what your clients are asking for, what you're seeing in your community, what would actually help — write to me directly. I read every note. I answer the ones I can, and I think about all of them.
FOR THE PEOPLE YOU REACHMake something that helps them.
We'd love to make something alongside you — guides, classes, longer pieces in your voice, joint volumes like The Field Guide and The Kitchen. Not because the world needs more content, but because the people you guide deserve resources that stay with them.
SHAPING WHAT'S NEXTBuild it with us.
Some of what's most useful in Freyja came from a practitioner or creator pointing out something we'd missed. We share early features with the people we work alongside, listen to their notes, and adjust. If you'd like to be inside the build — see what's coming, tell us what's wrong with it — say so when you write.
WHO WE'D LOVE TO HEAR FROMIf your work begins with the body.
Period coaches, registered dietitians, OB/GYNs, naturopaths, functional medicine practitioners, holistic nutritionists, pelvic floor therapists, fertility coaches, mental-health professionals working with PMOS, PMDD or perinatal care — and the writers, educators, podcast hosts, and content creators teaching this work to public audiences. Anyone whose practice refuses to pathologise the cycle.
This is probably not the right fit if your work centres on suppressing the cycle, framing the body as a problem to override, or amplifying anxiety about it. Nothing wrong with that — it's just a different conversation than the one we're built for.
GET IN TOUCHTell us a little about your work. We read everything and reply within a week.